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by Gary
WhiteSEO stands for search engine optimization.
SEO is a critical component in the proper construction of a search engine
friendly web site. Key words must co-inside with page content to assure
they are relevant to the page. After you or your designer submit your
site to the world wide web, search engine robots, also called web crawlers
or spiders, search your site for content and check the density of your
keywords within the body of the page. This allows a search engine to
properly index the page for inclusion in the correct category.
Well
written content with correct grammar and without spelling errors
is essential to the content of your pages. Many times readers will consider
a site with improper grammar and lots of spelling errors to be unprofessional
and leave the site in search of a more qualified site. Always spell
check your content and if possible, have it proof read before submitting
it to the world wide web.
Relevant
links are also a critical component of SEO. Linking to and
receiving reciprocal links or link backs from medium to high ranking
sites is also key to your success in the search engines. Search engines
want to have the most relevant links at the top of their pages. This
is determined by keywords, content, and link backs. You must manually
e-mail and ask webmasters and site owners for reciprocal links. If they
feel your site is relevant and has content their viewers would be interested
in, they will probably agree to exchanging links with your site.
Each
search engine uses a different algorithm or process to index
and categorize the pages it includes. These
algorithms are a confidential process developed by programmers that
work for the search engine company such as Google, Yahoo, and MSN. Many
smaller search engines pull their results from these larger search engines
and directories. Once you are included in the major search engines your
site will most definitely be included in many of the smaller ones automatically.
A
good ranking does not happen over night. Much research must
go into picking out the correct targeted keywords and key phrases. This
is a process the client and designer must work on together to ensure
the client's targeted market is reached. Tweaking (making small changes)
key words and content over a period of time is how optimization of your
site is achieved. This does not have to be a grueling process if approached
in a sensible manner.
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